Nouvelle Bague is a story which started in Florence in 1976. Leopoldo Poli, the founder, used to say: “Jewels are like fairy tales, and they break down all boundaries between so many different areas of art and technical skills. They inspire legends and provoke desires: they are dreams that have come down to us through all the history of humanity without losing their fascination. A jewel is something that is everlasting, both in the world of art and in the world of human emotions. It brings us into the dimension of luxury and elegance as an extreme expression of beauty. Jewels have been made since the world began and they will continue to be made until the end of time.”

The historic development of Nouvelle Bague reverberates with the echo of the Renaissance in its every single cell. This is the echo of that Tuscan craftsmanship that has its heart in Florence, and Nouvelle Bague and its own very nature cannot be separated from the city that gave them life.
The architectural setting and the naturalness of a living contact with the art which is all around make the brand a privileged witness and a spontaneous creator of richness and beauty. Design has always travelled along the same path as architecture, right up to today’s avant-garde. Nouvelle Bague is ever sensitive to the passing of time and creates jewellery with a new aesthetic style that is destined to leave its mark and last throughout time.
Nouvelle Bague jewellery takes its life from impressions gathered while travelling then combined with indications of civilization. Every creation springs from the desire to communicate something and all our senses are involved in discovering our aesthetic language.
These are jewels with strong meanings, are made up of symbols and signs from both the East and the West.
From the pueblos of New Mexico to the colonial architecture of Malacca, and from the noisy villages of Morocco to the little villages of Tuscany: these images become an art capable of touching the soul with its archetypes.
Nouvelle Bague tells a never-ending story using old as well as new means of expression that are all part of the same world of art. Enamelling is used in order to render everything even more special and wonderful. The art of enamelling is part of the long Florentine tradition and has now become an indispensable feature of every Nouvelle Bague collection.
The meanings within the jewellery are highly creative alchemical combinations of colour which capture all the energies of thought.
As highly original distillations of experience, the colours light up our storehouse of memories with words and poetry. The bracelets and necklaces become talismans for any woman that is curious about the world around her, with all its evolution and changes. The destre for a Nouvelle Bague jewel is an indication of our feeling the suggestions and calls that our senses are able to make to us: it shows that we know how to understand the language of jewellery in all its subtleties.
A woman wearing a piece of jewellery from Nouvelle Bague is simultaneously communicating an idea of preciousness, elegance, strength and lightness.